As data centers grow to tens and hundreds of petabytes, the cost and complexity associated with managing them becomes untenable. Today we have the answer: EMC ViPR Software-Defined Storage. Using EMC ViPR, service providers and IT departments will be able to drive towards the operational model of web-scale data centers without hiring thousands of technical experts to build a custom environment. And those questions that IT has been asking itself and forced to compromise on are no longer an issue.